Charm gives your customers a reason to come back on their own — points, VIP tiers, referrals, paid memberships, and POS loyalty, native to Shopify — so your store grows on repeat orders instead of rising ad spend.
Built on / Plays with
Shopify Flow
Shopify Functions
Shopify
Klaviyo
Ecomail
Judge.me
REVIEWS.io
Okendo
Yotpo Reviews
Stamped
Loox
Fera
Air ReviewsEarn & redeem
Flexible earning across 11+ rule types — redeemed as discounts, credit, or products.
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Status & access
VIP tiers and paid memberships that stack — multipliers, perks, and members-only access.
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Advocacy
Two-sided referrals with anti-fraud cooldowns and milestone bonuses. Both sides win.
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Four ways customers come back without you buying them again — each with its own job, working in concert. Move through each to see it live.
Available redeemed rewards
Loyalty rewards
Your balance: 2,840 points
The Showcase
Balances, tiers, rewards, and referrals — a single native dashboard your customers actually use, live on your storefront.
Hey Jan, welcome back 👋
Charm Lined Notebook
Charm Coffee Mug
Charm Tote Bag
Charm Crewneck Tee
Highest tier unlocked
The Ledger
The industry says loyalty pays. Your own dashboard says exactly how much — revenue, reward cost, ROI, and which rewards members actually use.
The industry case
0.0×
Average repeat-purchase lift on programs that pair tiers + lifecycle email.
2025 retail loyalty benchmark.
0.0×
Increase in 60-day return rate after launching VIP tiers.
Industry average across DTC verticals.
0%
Share of revenue from referred customers on Shopify Plus brands.
Public Shopify retention research, 2024-25.
< 30s
Typical time to install Charm and finish the onboarding wizard.
Measured on a clean Shopify dev store.
Your own ledger
Business growth & ROI
How loyalty contributes to revenue, and what it costs you.
We took a look at your program — here are a few ideas.
Where points come from and which rewards members use.
Member value and how each VIP tier contributes.
The Surfaces
Not a dusty points tab. Charm lives where your customers already are — the buy box, checkout, order status, the shop floor — so joining and redeeming happen mid-purchase, not in a widget nobody opens. Here's each surface, live.
Hey Jan, welcome back 👋
Charm Lined Notebook
Charm Coffee Mug
Charm Tote Bag
Charm Crewneck Tee
Highest tier unlocked
A rich, personalized space for customers to track points, claim rewards, and explore their loyalty status — live on your storefront.
Stationery
$24.00
Earn 480 points on this purchase
›Show shoppers exactly how many points they'll earn, right in the buy box — turning every product page into a reason to join.
Membership
12-month membership
$99.00 / year
Included with your membership
Sell a membership and Charm shows its perks right on the product page — free shipping, member pricing, and store credit, all included.
Loyalty rewards
Your balance: 3,250 points
Free Charm Coffee Mug
800 pts
Free Charm Tote Bag
600 pts
Linen-Bound Notebook
Sand · Qty 2
Members spend points for an instant discount beside the order summary — loyalty woven into the purchase, not bolted on after.
Take payments anywhere
Connect a card reader →
The same program on the shop floor — staff add a customer, points and rewards apply in person, on the POS they already use.
Business growth & ROI
How loyalty contributes to revenue, and what it costs you.
See loyalty-driven revenue, reward cost, and return on investment — the numbers that prove the program is working.
The Redemption
One tap turns earned points into a discount code or a free board — and every move is written to a ledger the member can read at a glance.
Redeem now and save for later, or copy it to your cart to use immediately.
You can view the product here
Reward conditions
Thirteen lifecycle templates spanning the whole member relationship — brand colors baked in, a WYSIWYG editor that doesn't make designers cry, and two-way Klaviyo sync. Every loyalty moment becomes a reason to return.
The lifecycle
Every stage of the relationship.
Welcome to the program
Points earned · Birthday reward · Store-credit cashback
Reward redeemed · Reward expiring · Points expiring
Referral completed · Friend's welcome reward
Tier achieved · Membership welcome · Membership expiring · Membership expired
13 templates · brand colors baked in
A friend completed a qualifying order. Your reward is pending for 30 days while the order clears.
+500
points
Your reward is pending for 30 days while the order clears.
1,250
points
Your next reward
Free shipping — 1,500 points
Only 250 more to go!
Two-way Klaviyo sync — Charm fires the loyalty event, you author the campaign. Or skip Klaviyo entirely and send straight from your own domain.
One big surface in active build — shipping to every plan, Free included, the moment Shopify clears the subscription APIs. No separate pricing tier, no upsell paywall.
Paid memberships already ship — one-time and term plans, perks stacking on points and VIP tiers. Next: true auto-renewing subscription billing, pending Shopify's review of the subscription APIs.
Built on Shopify's native primitives, two-way Klaviyo sync (Ecomail and Omnisend coming soon), and eight of the biggest review platforms — no glue code, no maintenance tax.
Built on Shopify's native APIs — Flow, Functions, Markets, and Customer Accounts.
Two-way Klaviyo sync — Charm fires the event, you author the campaign.
Auto-award points when customers leave reviews on any of these platforms.
Vocative greetings and name-day rewards for Czech, Slovak, and Polish shoppers.
Storefront copy, customer emails, and the loyalty hub localize per Shopify Markets locale — without you writing a single translation.
English
Czech
German
French
Spanish
Polish
Hungarian
Slovak
Dutch
Italian
Portuguese
Swedish
Danish
Finnish
Norwegian
Japanese
Portuguese (Brazil)
Turkish
Korean
Chinese (Simplified)
Greek
Romanian
Ukrainian
Bulgarian
CroatianThree principles that shape every decision we make — from the billing model to the curve of a button.
Looking for a direct comparison? See Charm vs other loyalty apps →
Seven storefront surfaces, native customer accounts, Shopify Flow + Functions. No third-party iframes, no scripts polluting checkout.
You only pay for your order volume — never a per-order fee, never a cut of your membership revenue. You'll see exactly how in the rate card.
A considered design system: serif headlines, restrained illustrations, motion that doesn't show off. Built for brands that care how it feels.
Three opinions that shape every product decision. If these don't sound right to you, Charm probably isn't either — and that's fine.
Loyalty is a punch card.
Loyalty is a brand surface.
Charge per order.
Price what you build, not what your customer buys.
Lock features behind tiers.
Ship the whole product. Charge once you scale.
You only pay for your order volume — the repeat orders Charm drives never cost you extra. No feature paywalls, no per-order fees, no cut of your membership revenue.
250 orders / mo
$0
1,500 orders / mo
$15/mo
5,000 orders / mo
$49/mo
unlimited orders
$79/mo
Every loyalty feature — VIP tiers, referrals, paid memberships, POS — ships on all four, Free included. Need multi-store or an SLA? Concierge covers it.
Install in two clicks. Migrate from your existing loyalty app whenever you're ready — we handle the heavy lifting.
