Features
Everything you need to run loyalty on Shopify.
Eight pillars, native storefront, checkout, and in-store surfaces, and the integrations to glue it all to the rest of your stack.
Points & rewards
A flexible engine for earning and redeeming. Define your earn rules, set the cost of each reward, and let customers redeem at checkout, in customer accounts, or via discount codes.
- ✓11+ earning rule types: order placed, signup, birthday, review, social follow, subscription, milestone, collection-specific
- ✓Three reward types: discount codes, store credit, free products
- ✓Stackable rewards, expiry windows, min/max redemption limits
- ✓Bulk customer point adjustments with reason logging
VIP tiers
Unlock perks as customers spend more. Each tier earns its own multiplier, exclusive rewards, branded icons, and automated celebration emails.
- ✓Unlimited tiers — start with Bronze/Silver/Gold/Platinum or design your own
- ✓Per-tier point multipliers (e.g., gold earns 2× points)
- ✓Tier-specific rewards and exclusive offers
- ✓16 doodle tier icons, or upload your own
- ✓Manual tier overrides for top supporters
Referrals
Turn happy customers into your best marketing channel. Friend-of-friend referrals with anti-fraud controls and milestone rewards built in.
- ✓Configurable referrer + referee rewards (both win)
- ✓Anti-fraud cooldown periods (0–90 days)
- ✓Per-customer caps to prevent abuse
- ✓Milestone bonuses (every 5th, 10th referral)
- ✓Pending vs completed referral tracking with full ledger
Paid memberships
Sell a paid VIP plan as a product. Members unlock perks — free shipping, point multipliers, member-only discounts — that stack on top of the free loyalty program and your VIP tiers.
- ✓Sell membership as a one-time or term plan, pinned to a product or a single variant
- ✓Member perks stack on points and VIP tiers — same checkout discount engine
- ✓Storefront product block + floating-widget upsell drive sign-ups
- ✓Revenue, active-member counts, and expiry tracked in analytics
- ✓Membership fees auto-excluded from point earning (no circular rewards)
Bonus campaigns
Schedule double-points weekends, seasonal pushes, VIP-only events, or high-value-order bonuses. Draft, schedule, clone, archive.
- ✓Time-limited bonus campaigns with start/end dates
- ✓Status workflow: draft, scheduled, active, ended, cancelled
- ✓Per-locale visibility (run different campaigns per market)
- ✓Pre-built templates: VIP tier bonus, high-value order bonus, redemption tag
- ✓Clone any campaign for the next push
Branded emails
Thirteen pre-built templates with brand colors baked in — covering points, rewards, tiers, referrals, store-credit cashback, and paid memberships. Send directly from Charm, or sync events to Klaviyo and author there.
- ✓13 transactional + lifecycle templates: welcome, points earned, reward redeemed, reward & points expiring, birthday, tier achieved, referral completed, friend welcome, store-credit cashback, membership welcome / expiring / expired
- ✓WYSIWYG editor with brand colors and custom sender
- ✓Klaviyo sync: Charm fires events, you author campaigns
- ✓Per-locale email translations included
Integrations
Plays with the rest of your Shopify stack. No glue code required.
- ✓Shopify Flow — 6 actions (award/deduct points, store credit, tier achieved, etc.)
- ✓Shopify Functions — product reward discount generator
- ✓Klaviyo — two-way event sync
- ✓8 review platforms: Judge.me, REVIEWS.io, Okendo, Yotpo, Stamped, Loox, Fera, Air Reviews — plus custom webhooks
- ✓Shopify Markets for per-locale loyalty rules
POS loyalty
One loyalty balance across web and the counter. Staff earn points, redeem rewards, and see tier and membership status right inside Shopify POS — no separate device or login.
- ✓Smart Grid tile + customer block show balance, tier, perks, and membership
- ✓Redeem every reward type at the register: discount code, store credit, free product
- ✓Points earn automatically on POS orders — same engine as online
- ✓Post-sale block confirms points earned on the receipt screen
- ✓Localized in 7 languages, works offline-tolerant on the device
When you're ready
Every feature, free up to 150 orders.
Every feature on this page ships on every plan, Free included. You only move up a tier when your order volume does — plans from $19, no per-order fees.