About Charm
A loyalty app that doesn't feel like a loyalty app.
Most loyalty apps treat the merchant like a feature-list shopper and the customer like a wallet. We don't.
Charm is built around two beliefs. First, loyalty programs succeed when customers feel something — and corporate-looking widgets aren't how you make people feel things. Second, Shopify merchants under $10M shouldn't have to choose between $199/month enterprise apps and bargain-bin clones that ship half-features.
So we built a loyalty platform that looks considered, runs everywhere on Shopify's native surfaces, and prices honestly: every feature in every plan. The full feature set is free up to 150 orders/month, with plans from $19 as you grow — you pay for your order volume, never for unlocking features. That's it.
Who it's for
Made for Shopify stores that care how it feels.
DTC brands
That care how the customer experience feels — not just what features the dashboard ships.
Growing stores
Past 'free forever' loyalty apps but not ready to pay $200+/month to a retention suite.
Repeat-business shops
Beauty, supplements, coffee, apparel — anywhere a second order is worth investing in.
What we're not building
A short list.
Discipline matters as much as scope.
- ×Reviews, wishlists, and Q&A. Those exist already, done better. We integrate with the best.
- ×A "points marketplace" or external rewards catalog. Discounts, store credit, and free products is the right scope.
- ×Per-order fees, percentage commissions, or surprise overage charges. Ever.
- ×Generic vector clipart and 47 settings panels. We chose restraint on purpose.
The team
Built by Appfleece.
Charm is built by Appfleece, a Shopify-focused product studio that's been building bespoke stores and apps since 2021. We design with the same care we'd give a brand we owned.
Want to see the rest of what we build? appfleece.com ↗