Loyalty for serious Plus brands.
Multi-store. Headless-ready. White-glove migration. No-paywall pricing discipline. Charm gives Shopify Plus brands the same loyalty surface depth as the $200+ per-month incumbents — so growth at scale comes from repeat orders, not just a bigger ad budget.
- Multi-store · multi-currency · multi-locale
- Dedicated migration manager
- SOC 2 in progress · GDPR-ready

Trust & compliance
Shopify-native by design
Native customer accounts, checkout extensions, Functions.
Shopify Plus Partner
Multi-store and headless-ready architecture.
GDPR-ready
EU data residency on request. DPA available on request.
Scale
Built to fit the way Plus brands actually work.
0
per-order fees
Predictable monthly pricing by order band — never a per-order tax, never per-customer, never a cut of your membership revenue.
7
native Shopify surfaces
Widget, customer account, checkout, thank-you, product page, order status, celebration bar.
29
supported languages
Storefront copy, customer emails, and the loyalty hub localized per Shopify Markets locale — with the merchant admin itself localized in all 29.
Capabilities
What you get on Concierge.
Concierge sits on top of your standard plan. It's not a separate product — it's the same Charm, with the team, surface, and contract terms a Plus brand actually needs.
Multi-store, one program
- Sync loyalty balances across regional Shopify stores
- Per-store reward catalogs with shared customer identity
- Centralized program logic — local market control
Headless & API-first
- REST + GraphQL endpoints for points, tiers, redemption
- Webhook-based events for downstream systems
- Custom storefront SDK on request
B2C + B2B on one ledger
- Unified loyalty across direct and wholesale customer types
- Per-channel earning rules and tier thresholds
- Account-level reporting your finance team can sign off on
Governance & security
- Audit trail on every admin action with required reasons
- SOC 2 Type II underway (Vanta, target late 2026)
- EU data residency available on Concierge
Finance-grade reporting
- Running points liability against your configured point value
- Per-store, per-tier, per-segment breakdowns
- Scheduled CSV/JSON exports to your data warehouse
White-glove migration
- Customer balances + tier status + earned history
- Dedicated migration manager assigned to your account
- Tested cutover window so customers never lose points
Book a Concierge call
Let's see if Charm fits your Plus stack.
Tell us a bit about your store. We'll route you to whoever on our team is closest to your setup — engineering, design, or program strategy — within one business day. No bot funnels.