Notes on loyalty, retention, and the craft.

Loyalty math, Shopify-native patterns, benchmarks, and the occasional opinionated field note.

Featured

Why we built Charm

On per-order fees, $199/month VIP-tier paywalls, and the case for every feature in every plan over a 47-tab settings panel.

February 26, 2026 · Field Notes · 6 min read

April 30, 2026 · Benchmarks · 4 min read

June 2, 2026 · Playbooks · 5 min read

The archive

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