Points & rewards that respect margin.
Eleven earning rules, three reward types, and the controls (expiry, anti-fraud, redemption caps) to keep your loyalty liability honest. Native to every Shopify surface, none of it iframed.
Points history
20+ entriesWhat it is
A loyalty points program is a closed-loop economy: customers earn points by behaving the way you want (placing orders, leaving reviews, referring friends), then spend those points on rewards that cost you less than acquiring a brand-new customer would.
Charm's points engine ships with eleven pre-built earning rules and three redemption types out of the box. You define the math, Charm handles the bookkeeping — including expiry, anti-fraud cooldowns, and full per-customer adjustment history.
How it works
Four moving parts.
The configuration surface is small on purpose. Most stores set this up in one sitting.
- 01
Pick your earning rules
Earning rules are the levers that decide which behaviors get rewarded. Stack as many as fit your program — most stores use 3-5 in production.
Available rule types: order placed (with optional minimum), signup bonus, birthday bonus, nth-order milestone, collection-specific multipliers, product-specific multipliers, subscription start, review submitted (via Judge.me / REVIEWS.io / Okendo / Yotpo / Stamped / Loox / Fera / Air Reviews), social follow (TikTok / Instagram / Facebook), email signup, and referral conversion.
Each rule has its own caps and cooldowns. A birthday bonus can be capped to once per year. A review reward can require a verified purchase. A social follow can require the platform to confirm the action via OAuth.
Milestone and punch-card rules aren't limited to points, either: each step can hand out a free product, an amount or percentage off, or free shipping — so "every 3rd order earns 10% off" or "free shipping on the 5th order" is a single rule.
- 02
Choose how customers redeem
Three reward types cover virtually every loyalty pattern: discount codes (fixed amount or percentage), store credit (applied at checkout), and free products (catalog-curated).
Rewards can be stackable or exclusive, have minimum order requirements, and expire after configurable windows. Per-customer redemption caps prevent abuse.
Customers redeem in three places: the floating widget on any storefront page, the customer account hub, or by applying a code at checkout. The latter is auto-generated and emailed when they redeem.
- 03
Expiry and anti-fraud
Points expire by inactivity (the default — 12 months since last activity), absolute date, or per-rule lifetime. The expiry policy applies retroactively to existing balances so you can tighten the screws without rebuilding the program.
Anti-fraud cooldowns block double-dipping on review rewards (one per order), referral rewards (one per friend), and signup bonuses (one per device fingerprint). Manual review queues catch the rest.
- 04
Bulk admin & ledger
Adjust any customer's balance manually (with a required reason logged to the ledger). Bulk-import balances from a CSV during migration. Export the full per-customer history at any time.
Every change is journaled: who, what, when, why. Restoration after uninstall + reinstall is a single click on the data-migration screen.
Examples
Three configurations to steal.
Ready-to-copy patterns we see in production. Tune the numbers to your margin and audience.
Birthday bonus
500 pts on the customer's birthday, max once per year, requires a registered date of birth on the customer account.
Reviewer bonus
Award 100 pts per Judge.me review (cap one per order). Add a 50 pt bonus if the review includes a photo.
Subscription welcome
Award 1,000 pts when a customer starts a Recharge subscription. Deduct half if they cancel within 30 days.
Use cases
What it looks like in the wild.
DTC beauty: signup-to-second-order
200 pt signup bonus + 5× points on second order. Designed to flip browsers into repeat buyers within 30 days. Typical lift: +35% second-order conversion.
Coffee subscription: birthday + review
Birthday bonus (500 pts) + review bonus (100 pts/photo). Quiet engagement program built around moments people already enjoy.
Apparel: collection multipliers
2× points on full-price seasonal collections, 1× on basics. Lifts AOV on the lines you actually want to push.
FAQ
Common questions.
Can customers earn points on discounted orders?
Do points show up in Shopify customer-account pages?
Can I import a points balance from another loyalty app?
Are points liability tracked anywhere?
Can I retroactively change point values?
Does the earn rate have to be one point per dollar?
Related
The rest of the platform.
Loyalty works best when the pillars work together.
When you're ready
Free up to 250 orders / mo.
Every feature on this page is included in Free. Upgrade only when your order volume crosses the threshold.