Charm + Yotpo Reviews
Yotpo reviews in, loyalty points out.
How it works
What you can do.
Charm awards points automatically when a customer leaves a Yotpo review. If you're moving off Yotpo Loyalty & Rewards but keeping Yotpo Reviews, Charm slots in as the loyalty engine while Yotpo keeps collecting the reviews.
- ✓Auto-award points on Yotpo review submission
- ✓Independent point values for photo/video reviews vs text-only
- ✓One-review-per-order anti-abuse with a configurable cooldown
- ✓Email-match so guest and logged-in reviewers both get credited
- ✓Runs alongside Charm's other earning rules and VIP tier multipliers
Under the hood
What the data looks like.
Yotpo review created -> Charm:
{
event: "review.created",
source: "yotpo",
customer_email: "person@example.com",
product_id: 12345,
rating: 5,
has_media: true
}
Charm awards:
base_review_points (+ media_bonus)Setup
Five-minute setup.
- 1Open Charm → Settings → Integrations → Yotpo
- 2Click "Connect Yotpo" — Charm registers the review webhook
- 3Set points per review type and any media bonus
- 4Optional: limit to one rewarded review per order
FAQ
Common questions.
Is this Yotpo Loyalty or Yotpo Reviews?
Reviews. Charm replaces Yotpo Loyalty & Rewards as your loyalty program and integrates with Yotpo Reviews to award points for reviews. If you're comparing loyalty apps, see our Yotpo Loyalty alternative page.
Do I need a higher Yotpo plan?
No. The integration is webhook-based and works with Yotpo Reviews on any plan that can send review webhooks.