Run time-boxed loyalty events without touching your everyday rules. A campaign carries its own schedule, audience, storefront banner, and emails — then ends cleanly.

Two ways to run an event

• Earning boost — multiply the points earned during a window (a double-points weekend, a seasonal push). Scope it to specific activities, a VIP tier, a customer tag, or products.
• Reward Spotlight — the redemption side. Put existing rewards on sale at a lower points cost, or unlock exclusive rewards that only appear during the event. The reward engine enforces sale prices and exclusivity everywhere — online, account hub, and POS.

Built to launch fast

• Schedule in your store's time zone, with a live countdown on the storefront banner
• Banner title and subtitle are editable per language, with localized defaults
• Announce over email — teaser, launch, and last-chance blasts, localized per recipient
• The occasion planner surfaces upcoming moments (Valentine's, Mother's Day, BFCM, and more) and pre-fills a campaign in a click
• Analytics report each campaign's orders, bonus points, attributed revenue, and lift versus the prior window

Like everything in Charm, campaigns ship on every plan — Free included.

See campaigns →