Notes on loyalty, retention, and the craft.

Loyalty math, Shopify-native patterns, benchmarks, and the occasional opinionated field note.

Featured

How to build a loyalty program for your Shopify store

When a loyalty program is worth running, how to set the exchange rate and the rewards, and what changes once your customers are not American.

August 15, 2026 · Playbooks · 12 min read

July 29, 2026 · Playbooks · 4 min read

July 19, 2026 · Playbooks · 6 min read

July 15, 2026 · Strategy · 4 min read

July 11, 2026 · Benchmarks · 4 min read

July 7, 2026 · Playbooks · 6 min read

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