Hindi, Indonesian, and Malay — Charm now speaks thirty-five

Three more languages join the customer side of Charm: Hindi, Indonesian, and Malay. The widget, loyalty hub, landing page, cart, checkout, and lifecycle emails now follow shoppers in thirty-five languages — each picked automatically from the shopper's Shopify Markets locale, per person, per email.

As with every language Charm ships, these aren't machine dumps: each went through a native-style proofread pass for grammar, gender agreement, and the phrasing that only reads right when someone who speaks the language wrote it. The merchant admin stays available in thirty-two languages, with these three to follow.