Jul 2, 2026
MilestonesFeatures
Ten new languages — Charm now speaks twenty-five
The localization pass continues, and it's a big jump: ten new languages landed across the whole product.
- CEE & Balkans — Romanian, Bulgarian, Croatian, Ukrainian, and Greek
- Global — Japanese, Korean, Simplified Chinese, Turkish, and Brazilian Portuguese
And this round closes the gap from last time: Norwegian is now customer-facing too, no longer admin-only.
That brings Charm to twenty-five languages — with full parity. Every one of them covers both sides of the app: the merchant admin and every customer surface — the widget, the account hub, checkout, lifecycle emails, and the POS extension at the counter. As always, storefront copy follows the shopper's Shopify Markets locale and the admin follows the language set in Shopify — without you writing a single translation.