Reward loyalty over time: review & subscription milestones

Two new milestone ladders reward customers for coming back — not just for a single action. Instead of a one-off bonus, customers work toward a series of goals, so there's always a next reward in sight.

Review milestones. The product-review rule can now carry an optional ladder on top of the per-review points: a bonus after the 3rd review, a free product after the 10th — any thresholds you like, each paying out once per customer.

• Counts verified reviews from your connected review app — Judge.me, REVIEWS.io, Stamped, Okendo, Fera, Loox, Air Reviews, or a custom webhook. A review with a photo still counts as one review, even when it earns the media bonus.
• Works even if you set per-review points to zero and reward only the milestones.
• Counting starts the moment you add the ladder — long-running review programs don't trigger a surprise retroactive payout.

Subscription payment milestones. A brand-new earning rule that rewards customers for staying subscribed: a bonus after their 3rd, 6th, and 12th subscription payment, for example.

• Every paid order containing a subscription item counts as one payment — which means it works with any subscription app that bills through Shopify (native subscriptions, Recharge, Appstle, Seal, Loop, Skio, …). No extra integration to connect.
• A built-in monthly cap (on by default) counts at most one payment per calendar month, so a customer with three subscriptions progresses by loyalty over time, not by parcel count.
• Customers see their progress ("2 / 6 subscription payments") right in the storefront widget and account hub.

Both ladders support the full reward palette — bonus points, a free product, an amount or percentage off, or free shipping — and there's no limit on how many milestones you add. Find them under Programs → Ways to earn: edit Post a product review for review milestones, or add the new Subscription payment milestones rule.