Approved and live. Charm is publicly installable on the Shopify App Store as of today — about a year after the conversation that started the whole thing.

What ships in 1.0:

• Points engine — 11+ earning rule types, three reward types (discount codes, store credit, free products), expiry windows, anti-fraud cooldowns, bulk admin
• VIP tiers — unlimited tiers, per-tier multipliers + perks, automated celebration emails, 16 doodle tier icons or upload your own
• Referrals — friend-of-friend with configurable referrer + referee rewards, anti-fraud cooldowns, milestone bonuses, full ledger
• Branded email editor — seven lifecycle templates, brand colors baked in, optional Klaviyo two-way sync
• Seven native storefront surfaces — floating widget, customer account hub (no iframes), checkout extensions, post-purchase, thank-you, order status, product page
• Eleven languages with proper grammatical case, currency formatting, per-market overrides
• Every feature in every plan — free up to 150 orders/month, then $19 / $59 / $129 by order band; no per-order fees, no cut of membership revenue

Onboarding wizard walks through earn/redemption setup in under 30 seconds on a clean dev store. Two of our pilot merchants migrated their live programs over today — the cutover was uneventful, which is exactly what we wanted.

From here it's tailoring the product for stores we haven't met yet.