After eight months of custom builds — starting with jmbonline and extending to two more Appfleece-client stores through the back half of 2025 — we made the call to take it public.

Three things lined up:

1. The pilot merchants asked us to keep it. When we floated the idea of sunsetting the custom builds and pointing them at a commercial alternative, none of them wanted to switch.
2. The feature surface had matured past the bespoke phase. Points, tiers, referrals, bonus campaigns, an email editor with seven lifecycle templates, Klaviyo two-way sync, and seven review-app integrations were all in production. Each store had asked for a different subset; collectively they'd asked for everything.
3. Pricing math worked. An order-banded model — free to 150 orders, then $19 / $59 / $129 by volume — penciled out as sustainable without requiring per-order fees or tier-locked features — the two patterns we'd specifically built to avoid.

Q1 became a build sprint to harden the product for general availability. The list was long: onboarding wizard, full settings refactor, admin permissions, billing pipeline, support docs, the marketing site itself.