Every link opens in the customer's own market

A store that sells in several languages or countries has more than one front door: /cs for Czech customers, /de-de for a German market, or a separate domain such as shop.de. Charm now opens the right one for each customer.

The right language, currency and cart. Links Charm builds for a customer now start at the root of their own market. That covers the account Loyalty Hub, gift and reward links, product and collection links, emails and referral links. A Czech customer lands in Czech instead of your default language, and a customer whose market has its own domain stays on that domain, in their currency, with their cart. Charm picks the market by the customer's country as well as their language, so German speakers in Austria and in Germany each reach their own store.

Store changes reach every surface. Charm follows the store updates Shopify sends, so a new currency, store name or tax setting shows up in the widget, on tier cards and in emails on its own.