facederma.cz and facederma.sk — another long-term Appfleece partner, already on Shopify Plus from a migration we did with them last year — launched a custom Charm-powered loyalty program this month, spanning both their B2C storefronts and their B2B wholesale channel.

Charm's first dual-channel implementation:

• Retail customers on the .cz and .sk storefronts earn points on every order, with separate reward catalogs per market
• B2B accounts — clinics and professional buyers — earn at a different multiplier and see their own perks ladder
• A shared customer profile when a B2B contact also shops retail, so a single human doesn't end up with two disconnected balances

This was the build that proved the productized architecture could handle Shopify Plus + multi-channel without leaking abstractions. The Czech and Slovak localization that we'd refined for jmbonline carried straight through. The dual-tier mechanic became the prototype for what would ship in the public release as the Concierge tier on /enterprise/shopify-plus.