Choose where member and VIP discounts apply

A member discount is a promise to your best customers, not a blanket markdown. You now decide where it applies.

Never on the membership itself or on gift cards. A member no longer gets their member discount on buying or renewing the membership, and gift cards are never discounted. There is nothing to set: it holds on every store. A minimum order value on a member discount counts only the items it can discount, so a membership fee in the cart doesn't help reach it.

Keep it off what you choose. A new Member and VIP discounts card under Settings → Eligibility leaves out what you pick:

• Items already on sale: anything sold below its compare-at price keeps its sale price and gets no member discount on top. The rest of the cart is still discounted.
• Subscription products: subscribers already save, so the member discount doesn't add to it.
• Collections and product tags: pick collections, or tag products wholesale or no-discount, and they're left out.

Stack it, or let the better one win. Combine with other discounts is on, as before: the member discount adds up with your own order and product discounts. Turn it off and Shopify applies whichever discount is better for the customer, never both.

Every setting starts off, apart from combining, so checkout stays exactly as it was until you change something. An assistant connected through Set up in chat can change these settings too.

See the guide.