Comparison
A Charm alternative to Smile.io.
Smile is the polished category incumbent — but VIP tiers, points expiry, and the Loyalty Hub still sit behind its $199 tier. Charm includes every one of those in every plan, from Free.
Smile.io
- Free
- 200 orders/mo
- Paid
- $15 / $79 / $199+
VIP tiers, points expiry & Loyalty Hub gated at the $199 tier; overage above band (as of May 2026).
Charm
- Free
- 250 orders/mo — every feature
- Paid
- $15 / $49 / $79 by order band
VIP tiers, referrals & paid memberships included on every plan, Free up.
Where Charm differs
What you trade up by choosing Charm.
- VIP tiers + Loyalty Hub included from Free — Smile gates them at $199
- Paid memberships and POS included; Smile does neither
- No per-order overage, and 35 languages out of the box
FAQ
Common questions.
Is Charm cheaper than Smile.io?
It depends on what you need. Smile's entry tier is now $15, but VIP tiers, points expiry, and the Loyalty Hub stay locked until its $199 Growth tier. Charm includes all of those — plus referrals, paid memberships, and POS — in every plan, starting on Free. At Smile's 2,500-order band ($199) Charm Growth is $49.
Can I migrate Smile data to Charm?
Yes. We import customer balances, tier status, and earned-points history via CSV, with dedicated migration assistance on every plan.
Do you have feature parity with Smile?
For the core loyalty surfaces — points, tiers, referrals, redemption, lifecycle emails — yes, plus paid memberships and POS loyalty, which Smile doesn't offer. Bonus campaigns shipped in June 2026 — occasion presets, point multipliers, and scheduling included.
Ready to compare yourself?
Install Charm free and see for yourself.
The full feature set, free up to 250 orders/month. Migration from Smile.io built in — with dedicated assistance on every plan.