Comparison
A Charm alternative to LoyaltyLion.
LoyaltyLion is enterprise-grade with enterprise pricing and a sales-led onboarding. Charm gives growing Shopify brands the same native-surface depth, self-serve, with every feature in every plan.
LoyaltyLion
- Free
- 400 orders/mo (trial)
- Paid
- $199+ / custom
Above the free tier is sales-led; full pricing is quote-based (as of May 2026).
Charm
- Free
- 150 orders/mo — every feature
- Paid
- $19 / $59 / $129 by order band
Self-serve install, no demo call — plans from $19.
Where Charm differs
What you trade up by choosing Charm.
- Self-serve install — no demo gate or annual contract
- Plans from $19 instead of a $199+ minimum
- Native EU localization in 11 languages, not a US-first afterthought
FAQ
Common questions.
Is Charm a good LoyaltyLion alternative for growing stores?
Yes — Charm is built for stores past the 'free forever' size who don't want a $199+/month commitment or a forced demo call. Every loyalty feature is included from Free, and you scale on order volume.
Do you offer enterprise support like LoyaltyLion?
Our Growth and Pro plans add priority EU support and dedicated migration. For multi-store, headless, SLAs, and a dedicated EU contact, the Plus tier (roadmap) covers it — talk to us.
Ready to compare yourself?
Install Charm free and see for yourself.
The full feature set, free up to 150 orders/month. Migration from LoyaltyLion built in — with dedicated assistance on Pro and Plus.