Comparison
A Charm alternative to Joy.
Joy is a strong, feature-heavy value play — but it still gates paid memberships behind its Advanced tier. Charm puts memberships (and everything else) in every plan, with a more curated design language.
Joy
- Free
- 150 orders/mo
- Paid
- $29 / $129 / $499
Feature gates between tiers; paid memberships only at Advanced (as of May 2026).
Charm
- Free
- 150 orders/mo — every feature
- Paid
- $19 / $59 / $129 by order band
No feature gates between tiers — memberships included from Free.
Where Charm differs
What you trade up by choosing Charm.
- No "unlock this in the next plan up" — every feature on every tier
- Paid memberships and POS included from Free; Joy gates memberships at Advanced
- Curated illustration system + Playfair display type, not generic clipart
FAQ
Common questions.
Is Charm better than Joy?
Depends on what you optimize for. Joy's entry price is lower at $29. Charm trades a little on entry price for no feature gates between tiers (memberships and POS included from Free), deeper native-surface integration, EU localization, and a more refined design system.
Ready to compare yourself?
Install Charm free and see for yourself.
The full feature set, free up to 150 orders/month. Migration from Joy built in — with dedicated assistance on Pro and Plus.