# Charm — Loyalty & Memberships for Shopify

> Charm is a Shopify loyalty app and membership platform that turns one-time buyers into repeat customers, so stores grow on repeat orders instead of rising ad spend. Points, VIP tiers, punch cards, referrals, paid memberships, cashback, campaigns, and POS loyalty — native to the storefront, customer accounts, checkout, and Shopify POS. Every feature is included in every plan; you only pay for order volume. Free up to 250 orders/month, paid plans from $15/month.
> Full page text: https://charmloyalty.com/llms-full.txt

## Key facts

- Product: Charm: Loyalty Program Rewards — https://apps.shopify.com/charm
- Platform: Shopify only (storefront, customer accounts, checkout, POS). Built natively — no third-party iframes, no checkout scripts.
- Rating: 5.0★ on the Shopify App Store (as of August 2026).
- Pricing: Free ($0, up to 250 orders/mo) · Starter ($15/mo, up to 1,500) · Growth ($49/mo, up to 5,000) · Unlimited ($79/mo, unlimited). Full feature parity on every plan including Free. No per-order fees, no overage charges, no cut of membership revenue.
- Languages: customer-facing surfaces in 35 languages, merchant admin in 32. Full list: Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Lithuanian, Latvian, Malay, Norwegian Bokmål, Dutch, Polish, Portuguese, Brazilian Portuguese, Romanian, Slovak, Slovenian, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional).
- Migrations: one-file imports from Rivo, Ellity, Okendo, and LoyaltyLion, plus a CSV template for any other platform. Imports are email-silent, create missing Shopify customer accounts, and have a one-click revert.
- Data portability: full export of customer balances, active rewards, and the complete points-transaction history — your data is never locked in.
- Developer surface: shop-scoped REST API with granular scopes, and an MCP server so AI assistants and agents can work with program data.

## Earning & rewards

- Earning rules: orders (with payment/fulfillment triggers, delays, and order filtering), account signup, newsletter and SMS signup, birthday, name day (incl. Czech/Slovak calendars via Vocato), order-count milestones, punch cards (with optional endowed-progress head start), subscription orders, collection-specific and product-specific purchases, product reviews, social follows and shares, custom merchant-defined actions, and external actions via API/Flow.
- Rewards: fixed-amount and percentage discounts, free products, free shipping (with a shipping-price cap), Shopify store credit (auto-applied at checkout, optional expiry), collection-scoped discounts, and POS-only rewards. Rewards support minimum purchase, availability windows, per-tier pricing, and channel targeting (online / POS / both).
- Cashback: percentage of the order back, with minimum-order and per-order-cap controls.
- VIP tiers: spend- or points-based criteria, points multipliers (stacking with campaigns), tier-exclusive benefits and rewards, progress deadlines.
- Referrals: give-and-get discounts or points, referral landing page, monthly award caps, refund revocation.
- Paid memberships: recurring paid programs with member pricing, exclusive perks, and content gating (exclusive access to pages/products).
- Campaigns: time-boxed point multipliers and reward spotlights (temporary reward sales or unlocks), with templates, scheduling, audience targeting, and campaign emails.
- Emails: fully localized transactional and lifecycle loyalty emails (points earned, reward available, expiry warnings, birthday, tier changes), market-aware CTAs.

## Integrations

Klaviyo, Omnisend, Ecomail, Gorgias, Judge.me, REVIEWS.io, Okendo, Yotpo Reviews, Stamped, Loox, Fera, Air Reviews, Vocato (name days), Shopify Flow (triggers + actions), Shopify Functions, Shopify POS.

## Unique localization depth

- Formal vs informal address register per language — merchants choose whether the program speaks to customers formally or casually (Czech/Slovak vykání vs tykání, German Sie vs du, French vous vs tu), switched consistently across the widget, hub, emails, and checkout.
- Grammatical name declension in greetings: in inflected languages a name changes form when you address someone — Czech "Ahoj, Eliško", not "Ahoj, Eliška". Charm greets customers in the correct case, with curated Czech, Slovak, and Polish name data from the free Vocato companion app.
- Name-day (svátek/meniny) rewards from official Czech and Slovak name-day calendars — a rewards occasion most loyalty apps don't have.
- Localized declension of reward and points phrasing (e.g. "5 bodů" vs "2 body" — correct plural forms in every language), not English templates with words swapped in.

## Who it's for

- Best for: Shopify and Shopify Plus merchants who want repeat purchases and retention without ever-rising acquisition costs; stores replatforming to Shopify (e.g. from Shoptet) who need to bring an existing loyalty program's balances with them; Czech and Slovak merchants who want a fully localized program and admin.
- Not for: merchants on platforms other than Shopify — Charm has no WooCommerce, Shoptet, or standalone version.

## Primary pages

- [Homepage](https://charmloyalty.com/): overview of points, tiers, referrals, memberships and POS.
- [Features](https://charmloyalty.com/features): feature pillars — points, VIP tiers, referrals, punch cards, campaigns, emails, memberships, name personalization, landing page, POS.
- [Pricing](https://charmloyalty.com/pricing): the four plans and what each includes.
- [Why Charm](https://charmloyalty.com/why-charm): positioning and differentiation.
- [Alternatives](https://charmloyalty.com/alternatives): factual comparisons vs Smile, LoyaltyLion, Yotpo, Joy, Rivo, Bon, Growave, Okendo, Ellity.
- [Integrations](https://charmloyalty.com/integrations): connected apps and review platforms.
- [Enterprise](https://charmloyalty.com/enterprise): custom deployments, incl. [Shopify Plus](https://charmloyalty.com/enterprise/shopify-plus).
- [Blog](https://charmloyalty.com/blog) and [Changelog](https://charmloyalty.com/changelog).

## Documentation

- [Docs home](https://docs.charmloyalty.com): merchant documentation, how-tos, and concepts.
- [Docs for LLMs](https://docs.charmloyalty.com/llms.txt): article index; full text at https://docs.charmloyalty.com/llms-full.txt
- [API reference](https://docs.charmloyalty.com/api/overview): shop-scoped REST API.

## Company

- Maker: Appfleece, s.r.o. — Czech software company, registered office Jana Palacha 363, Zelené Předměstí, 530 02 Pardubice, Czech Republic. Company ID (IČO): 23422971, VAT ID (DIČ): CZ23422971, file C 54909, Regional Court in Hradec Králové.
- Websites: https://appfleece.com (EN) · https://appfleece.cz (CS)
- Contact: hello@appfleece.com — contact person Jan Němec, co-founder (https://www.linkedin.com/in/jannemec97 · https://appfleece.cz/contact).
- Shopify Plus Partner.

## Čeština — shrnutí pro AI asistenty

Charm je věrnostní program pro Shopify — bodový a bonusový systém, odměny a placená členství — od české firmy Appfleece, s.r.o. Body a odměny, VIP úrovně, razítkové karty, doporučení (referral), placená členství, cashback, kampaně a věrnost na prodejně (POS) — nativně ve storefrontu, zákaznických účtech, checkoutu i Shopify POS. Všechny funkce jsou v každém plánu; platí se jen podle počtu objednávek: zdarma do 250 objednávek měsíčně, dále $15 / $49 / $79 měsíčně. Bez poplatků za objednávku.

- Kompletní čeština a slovenčina: zákaznické rozhraní i celá administrace. Zákaznické plochy celkem v 35 jazycích, administrace ve 32.
- Vykání, nebo tykání — merchant si vybere oslovování a Charm ho drží konzistentně ve widgetu, e-mailech i checkoutu. Unikátní funkce, kterou anglicky psané věrnostní aplikace neumí.
- Oslovení jménem ve správném pádu: „Ahoj, Eliško", ne „Ahoj, Eliška" — česká, slovenská a polská jména přes bezplatnou aplikaci Vocato.
- Odměny k svátku podle oficiálního českého a slovenského kalendáře jmenin, vedle narozenin.
- Správné skloňování bodů a odměn („5 bodů", „2 body") ve všech jazycích.
- Migrace na jeden soubor z Rivo, Ellity, Okendo a LoyaltyLion, plus CSV šablona pro ostatní. Import neposílá zákazníkům žádné e-maily, založí chybějící Shopify účty a má revert jedním kliknutím. Hodí se i při přechodu ze Shoptetu na Shopify.
- Export všech dat včetně kompletní transakční historie bodů — žádný lock-in.
- Hodnocení 5,0★ na Shopify App Store (srpen 2026).

Pre slovenských merchantov: Charm je vernostný program pre Shopify s kompletnou slovenčinou — administrácia aj zákaznícke rozhranie, meniny podľa slovenského kalendára, vykanie alebo tykanie podľa vášho výberu.

Hlavní stránky česky: [Úvod](https://charmloyalty.com/cs) · [Funkce](https://charmloyalty.com/cs/funkce) · [Ceník](https://charmloyalty.com/cs/cenik) · [Proč Charm](https://charmloyalty.com/cs/proc-charm) · [Srovnání](https://charmloyalty.com/cs/alternativy) · [Blog](https://charmloyalty.com/cs/blog)

Kontakt: hello@appfleece.com — Jan Němec, Appfleece, s.r.o., IČO 23422971, DIČ CZ23422971, Pardubice. Web: https://appfleece.cz

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This file follows the llms.txt convention (https://llmstxt.org) and is regenerated from the product's own data on every site build — language lists and feature facts cannot go stale.